In the no-too-distant past, ”mass media” meant newspapers and magazines. As time passed, radio sped things up and television brought a moving picture, but it really was more of the same: a highly asymmetric communication style characterized by someone else’s agenda dictating what the news of the day would be.
Looking back, it’s incredible how much power publishers wield in this model. A media producer, by his choice of what to cover and how, inevitably introduces some bias into the way the news is reported. It’s tempting to think that producers would only pick “high-quality” stories, but the whole process of selecting what gets covered is highly opaque and frankly, quite easily abused. I imagine that many deals have gone down over the years in smoke-filled rooms where producers were induced, by means ethical and otherwise, to conform their media agendas to those of outside parties.
The Internet, as a mass media outlet, is the most absolutely democratic communication tool in the history of humanity. The entire idea of manipulating the media agenda, say, in order to manufacture a cover-up, seems completely passe in an era where users are in complete control of their experience, and a record of everything that’s ever been printed (try archive.org) exists.
The new availability of information is forcing organizations to be a lot more honest. Forward-thinking organizations have realized the need to go beyond ”no comment” toward explanations and apologies.
The recent buzz around the NYPD’s assault of a Critical Mass biker (video) demonstrates the Internet’s power to keep organizations honest. Whereas in the past, the NYPD might have been able to keep coverage of what happened under the radar, one person, who was opportunistically recording the bicyclists, caught the assault on video. That video has since been uploaded to YouTube, where it has received over 250,000 views in the two days since it was uploaded. I saw the video on Reddit yesterday, before the story was picked up by the print media and used as the headline of several of today’s NYC dailies. The officer has since lost his badge; I hope a trial for assault and battery swiftly follows.