Marketing
There’s a company presenting in a conference room next to me right now touting “100% Customer Success”. Among their five “representative implementations” are BNP Paribas and Countrywide Financial. Honestly, couldn’t they have picked more than 5 companies free of major scandals and/or bankruptcy? I guess it beats lying outright about the identity of your clients - but I’m still rolling on the floor laughing. 
UPDATE (7/29): Countrywide has won the Consumerist “Worst Company in America” award.